Roswell Rotary Club


Over 13 million kids will be bullied this year,

making it the most common form of violence experienced by young people in the nation.

Bullying stops in less than 10 seconds

when someone intervenes on behalf of the victim.

90% of children do NOT like seeing someone bullied,

yet less than 20% try to stop it.

This happens frequently because

they don’t know what to do.

Our program is designed to help students find their “Voice

when they witness a situation that involves bullying.

Program Details

Why Traditional Anti-Bullying Programs Don't Work

The past 20 years have seen an escalation of bullying prevention programs using numerous techniques with limited long-term success. Traditionally, anti-bully programs have centered their efforts on the victim and/or the bully. Studies now show that effective anti-bully programs should focus on the role of the “Bystander”.

Bystanders Are The Key To Intervention

When Bystanders intervene on behalf of the victim, they successfully defuse the bullying situation more than 50% of the time. Bullies love an audience! If students just observe bullying behavior and do nothing about it, then they end up silently giving their support to the bully.

Programs for Elementary, Middle & High Schools

The BTV Campaign will provide Schools with a 3 month plan that launches in October, to coincide with “National Bully Prevention Month”. 

3 Month Video Series

The BTV Campaign consists of 12 short Videos (2 – 3 minutes) and corresponding collateral that will show creative ways in which Bystanders can neutralize Bullying. Videos will be shown weekly for 3 months as studies have shown that successful behavior modification campaigns require repeating a specific behavior pattern for a period of at least 3 – 6 months. 

Engaging Students

The BTV Campaign will be implemented by the schools’ Interact Clubs, which are sponsored and supported by the Rotary Club of Roswell. Videos can be shown via the classroom TVs during morning Announcements, Advisement, Study Hall, or at the Principals discretion.