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Speaker Phillippe Harousseau

Purpose Matters and Performs

Capitalism has generated more wealth and decreased poverty and illiteracy levels better than any other economic system in the world.  Conscious Capitalism seeks to restore the good name of capitalism, and “elevate humanity through business.”

Businesses have traditionally sought to drive profits and sprinkle a little Purpose.  Our speaker will share how businesses like Chick-fil-A, Whole Foods, Unilever, Southwest Airlines and Patagonia are proof that Profit and Purpose  do more than co-exist. Purpose-driven brands create real impact and sustainable growth.

If you believe that The 4 Way Test is a smart way to run a business, then today’s talk about Conscious Capitalism will confirm what you believe and help you lead others.

Our speaker this week, Philippe Harousseau,  is a purpose-driven CPG marketing leader with over 30 years of experience transforming brands across Beauty, Food, and Pet categories. A former Unilever, GoGo squeeZ, and Shiseido executive, he is known for crafting sharp, differentiated brand propositions that drive both equity and performance. Now a fractional CMO with Chief Outsiders, he helps founders and CEOs turn their vision into structured, actionable growth strategies. Philippe’s career was shaped by his role in launching Dove’s iconic Campaign for Real Beauty, which reinforced his belief that brands can achieve lasting success while making a meaningful impact on people’s lives.

For more info about Phillippe, click here 
Posted by Hal Schlenger
April 22, 2025

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